Ultimate guide to selecting the perfect scented candle for your home
One of the most crucial factors in selecting a quality scented candle is understanding the different types of wax and their health implications.
Choosing the best scented candle for your home or workplace can feel overwhelming, especially with the growing number of candle makers on the market.
From eco-conscious options to luxury brands, knowing what makes a quality candle is important not just for ambience but also for health considerations.
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In 2025, the candle industry has seen notable shifts in consumer preferences.
Nature-inspired scents such as sandalwood, cedar, and pine are trending, particularly in minimalist and eco-conscious spaces. These earthy fragrances reflect the growing focus on wellness and environmental awareness in home décor.
Earthy aromas like moss, rain, cedarwood, and pine bring a natural essence indoors, complementing this shift towards sustainable living. Alongside these, classic scents such as rose, lavender, and oud remain popular for their elegance and their ability to instantly uplift a room’s atmosphere.
Understanding wax types: Safety and performance
One of the most crucial factors in selecting a quality scented candle is understanding the different types of wax and their health implications.
Health experts increasingly recommend avoiding certain materials for indoor air quality concerns.
While there is no definitive science proving it does any harm, many health experts suggest avoiding paraffin wax.
Paraffin is made from petroleum and generates greater emissions than other waxes. For health-conscious consumers, several safer alternatives have gained prominence:
Beeswax: Beeswax candles are the healthiest choice in candles because it is made from the caps of bee honeycombs. Beeswax candles also burn clean, are very long-burning, and give off a pleasant, natural fragrance as they burn.
Soy wax: Soy wax is also another popular, eco-friendly option that offers clean-burning properties while being more affordable than beeswax.
Trimming the wick to about ¼ inch prevents excessive soot buildup.
Fragrance considerations and health impact
The fragrance component of scented candles requires careful consideration, particularly for households with sensitivities, children or health concerns.
To ensure you are burning a candle that is safe for your health, always check that the candle or the fragrance oils you are burning are free from phthalates, chemicals that are often used in perfumes and plastics but are linked to hormone disruption.
For the safest, For the safest healthiest candle to burn, look for soy, coconut or beeswax candles, unbleached cotton, hemp or wooden wicks, and scented with pure essential oils.
Premium and luxury market segment
The luxury candle market continues to thrive here in Kenya. So before you go ahead and buy a scented candle from a regular shop at a cheaper price, always keep in mind that cheap is expensive, especially candles made from paraffin wax can go from as low as Sh100; they will provide a high scent throw, but can produce soot.
This demonstrates the trade-off consumers often face between affordability, scent strength, and health considerations.
Do deep dive research into the ingredients used by the brand to make the candle. While luxury candles can command premium prices, consumers do not need to sacrifice quality for affordability.
Mid-range brands increasingly offer natural wax options and safe fragrance formulations at accessible price points.
Burn time of the candle
Keep in mind that some scented candles, like those made with soy wax, have a higher density than others, and they burn at a cooler temperature, which makes them burn down slower and consequently, last longer compared to those made of paraffin.
The container used
Many candles can double as decor if their containers are visually appealing. Others can still be recycled, since you can repurpose their vessels after the wax has fully melted down. Many people repurpose the containers for storage, planters and even glass. While others use it for DIYs.
Although not many people have this in mind but choose a container that complements the theme of your home or the aesthetic you want to achieve.
Expert selection criteria
When choosing the ideal scented candle for your home, industry experts recommend considering the following factors:
Wax type: Prioritise natural waxes (soy, beeswax, coconut) over petroleum-based paraffin
Fragrance source: Opt for essential oils or phthalate-free fragrance oils
Wick material and container: Choose cotton, hemp, or wood wicks over metal-core options
Room size: Match candle size and scent throw to your space
Burn time: Consider the candle's burn time relative to its cost
Brand reputation: Research manufacturers' commitment to quality and safety standards
Choosing the perfect scented candle for your home in 2025 requires balancing personal fragrance preferences with health and safety considerations, so whether you are drawn to trending earthy scents or classic fragrances, consumers now have access to safer, higher-quality options than ever before.
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